7-Point Likert Scale: Step by Step Guide (2024)

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The 7-Point Likert Scale is a robust measurement tool employed to gauge the intensity of opinions, attitudes, and perceptions within a given survey or research context.

Distinguished by its seven-point range, this scale provides respondents with a spectrum of choices, typically ranging from strongly disagree to strongly agree.

What sets the 7-Point Likert Scale apart is its ability to capture nuances in participant responses, offering a more refined understanding of their viewpoints.

By allowing individuals to express degrees of agreement or disagreement, this scale introduces a level of granularity that proves invaluable in discerning subtle shifts in sentiment.

Widely embraced across disciplines, the 7-Point Likert Scale stands as a versatile and insightful instrument, providing researchers with a nuanced lens to explore the intricacies of human perspectives.

In this blog, you’ll learn:

Table of Content:

  1. What’s a 7-point Likert Scale?
  2. Why use a Seven point Likert Scale?
  3. 7-point Likert Scale Questions
  4. 7-point Likert Scale Use Cases
  5. How to Analyze and Interpret a 7-Point Likert Scale?
  6. Video Tutorials: 7-Point Likert Scale
  7. How to score a 7-point Likert Scale?
  8. What are the Benefits of Using a 7-point Likert Scale?
  9. Wrap Up

What’s a 7-point Likert Scale?

Definition: A 7-point Likert Scale offers you 7 different options in every question to capture in-depth opinions at every level.

Respondents are provided with 7 options each time they come across a question. This can help you narrow your target market’s feelings and opinions.

Check out a 7-point Likert Scale below.

You’re likely to recommend our brand to your family and friends.

  • 1 = Strongly Disagree
  • 2 = Disagree
  • 3 = Partially Disagree
  • 4 = Neutral
  • 5 = Partially Agree
  • 6 = Agree
  • 7 = Strongly Agree

In the coming section, we’ll address the following question: what are the benefits of using a 7-point Likert Scale?

You don’t want to miss this.

Why use a Seven point Likert Scale?

A 7-point Likert scale is used because it offers a balanced range of response options, capturing a broader spectrum of attitudes, opinions, and behaviors.

This scale allows for greater granularity and precision in data, making it easier to detect subtle differences and providing more reliable and valid results in research studies. Additionally, it reduces central tendency bias and enables respondents to express their feelings more accurately.

7-point Likert Scale Questions

Technology Adoption:

  • I find the new software system intuitive and easy to learn.
    • 1 (Strongly Disagree) to 7 (Strongly Agree)

Health and Wellness:

  • I am satisfied with the health and wellness programs offered by my company.
    • 1 (Strongly Disagree) to 7 (Strongly Agree)

Community Engagement:

  • I feel connected to and engaged with my local community.
    • 1 (Strongly Disagree) to 7 (Strongly Agree)

Educational Content:

  • The educational materials provided are clear and comprehensive.
    • 1 (Strongly Disagree) to 7 (Strongly Agree)

Environmental Awareness:

  • I am conscious of my daily activities impact on the environment.
    • 1 (Strongly Disagree) to 7 (Strongly Agree)

7-point Likert Scale Use Cases

Use Case # 1

The data below is about respondents and their views towards training that was recently conducted.

QuestionsScaleResponses
This training was relevant to the work I perform daily1100
This training was relevant to the work I perform daily2120
This training was relevant to the work I perform daily334
This training was relevant to the work I perform daily4130
This training was relevant to the work I perform daily5210
This training was relevant to the work I perform daily6230
This training was relevant to the work I perform daily7200
The location of the training was appropriate1170
The location of the training was appropriate2180
The location of the training was appropriate3100
The location of the training was appropriate4180
The location of the training was appropriate5130
The location of the training was appropriate6295
The location of the training was appropriate7300
The facilities were clean1180
The facilities were clean2100
The facilities were clean3130
The facilities were clean4150
The facilities were clean5300
The facilities were clean6350
The facilities were clean7400
The instructor was good and knowledgeable180
The instructor was good and knowledgeable2120
The instructor was good and knowledgeable3180
The instructor was good and knowledgeable4200
The instructor was good and knowledgeable5250
The instructor was good and knowledgeable6300
The instructor was good and knowledgeable7350

Note the difference after visualizing the survey data below.

Insights

  • The overall rating is 4.7/7
  • The question “this training was relevant to the work I do” got a 4.7 rating
  • The question “ the instructor was good and knowledgeable” got a 4.8

Use Case #2

The survey data below is about ratings of a particular shoe brand.

Let’s dive in.

QuestionsScaleResponses
I felt very stylish whenever I put these shoes on170
I felt very stylish whenever I put these shoes on2130
I felt very stylish whenever I put these shoes on3200
I felt very stylish whenever I put these shoes on4250
I felt very stylish whenever I put these shoes on5150
I felt very stylish whenever I put these shoes on6220
I felt very stylish whenever I put these shoes on7300
I am confident in the quality of the shoes1120
I am confident in the quality of the shoes2100
I am confident in the quality of the shoes3200
I am confident in the quality of the shoes4250
I am confident in the quality of the shoes5300
I am confident in the quality of the shoes6270
I am confident in the quality of the shoes7320
I would recommend these shoes to others1210
I would recommend these shoes to others2200
I would recommend these shoes to others3180
I would recommend these shoes to others4300
I would recommend these shoes to others5250
I would recommend these shoes to others6210
I would recommend these shoes to others7320
I plan to buy these shoes for friends or family members1100
I plan to buy these shoes for friends or family members2120
I plan to buy these shoes for friends or family members3150
I plan to buy these shoes for friends or family members4200
I plan to buy these shoes for friends or family members5180
I plan to buy these shoes for friends or family members6250
I plan to buy these shoes for friends or family members7280

Check out the final 7-point Likert Scale below.

Insights

  • The overall rating is 4.5/7.
  • The question “I plan to buy these shoes for friends, or family members got a 4.6/7 rating.
  • The question “I would recommend these shoes to others” got a 4.3/7 rating.

How to Analyze and Interpret a 7-Point Likert Scale?

Excel & Google Sheets are popular visualization tools among business owners. However, they lack a ready-made Likert Scale with up to 7 levels.

We’re not advising you to dump Microsoft Excel.

There’s an amazingly affordable tool that comes as an add-in you can easily install in Excel & Google Sheets to access a ready-to-go and easy-to-read Likert Scale.

The application is called ChartExpo.

What is ChartExpo?

ChartExpo is an add-in you can easily install in your Excel to access a ready-made and visually appealing 7-point Likert Scale.

Features and Benefits

  • ChartExpo has an ultra-friendly user interface (UI) to help save time.
  • Transform intricate tables and spreadsheets into captivating graphs effortlessly, requiring only a few clicks to achieve visually stunning results.
  • ChartExpo has a 7-day trial, which is free. So, if you’re not satisfied with the data visualization add-in within a week, you can easily opt within minutes.
  • You have unlimited freedom to customize your visualizations according to your preferences.

Let’s get on with it.

Method #1

To get started with ChartExpo in Excel, follow the steps below:

  • Open your Excel.
  • Open the worksheet and clickthe Insert button toaccess theMy Apps option.

  • Click the Insert button to initiate the ChartExpo engine.

  • Once ChartExpo is loaded, you will see a list.

  • Click on the Likert Scale Chart icon to get started.

  • Highlight your data and click the Create Chart From Selection button, as shown.

  • To access a 7-point Likert Scale, click the Settings buttons.
  • Once theSettings show, click the Scale Type.
  • Click the Select Scale box and select #7, as shown below.

  • Click the Apply button to preserve your changes.
  • Check out the final results below.

Method #2

To install the ChartExpo, add-on for Google Sheets from this link.

  • Open your Google Sheets application.
  • Open the worksheet and click theExtensions menu.
  • Then go toGraphs, & Visualizations by ChartExpo.
  • Finally, click the Open button in the dropdown.

  • Click the Add New button to access your fully stocked library.

  • Once ChartExpo is loaded, you will see a list. Look for the “Likert Scale Chart.”

  • Select the sheet holding your data and select the Metrics option. Fill in the numerical numbers (in our scenario, we’ll fill in Responses)
  • Select the Dimensions button and fill in the dimensional data (in our example, we’ll use Questions and Scale).
  • Click the Create Chart button, as shown below.

  • After changing from a 5-point Likert Scaleto a 7-point Likert Scalelike below.

Video Tutorials: 7-Point Likert Scale

Video Tutorial: How to Create a 7-Point Likert Scale Chart in Excel?

In the following video, you’ll learn how to create a 7-point Likert Scale Chart in Excel.

Video Tutorial: How to Create a 7-Point Likert Scale Chart in Google Sheets?

In the following video, you’ll learn how to create a 7-point Likert Scale Chart in Google Sheets.

Video Tutorial: How to Create a 7-Point Likert Scale Chart in Power BI?

In the following video, you’ll learn how to create a 7-point Likert Scale Chart in Power BI.

How to score a 7-point Likert Scale?

  • Assign Numerical Values: Each response option on the scale is assigned a numerical value. For example:
    • Strongly Disagree: 1
    • Disagree: 2
    • Somewhat Disagree: 3
    • Neutral: 4
    • Somewhat Agree: 5
    • Agree: 6
    • Strongly Agree: 7
  • Collect Responses: Collect the responses from your survey or questionnaire.
  • Calculate Individual Scores: For each question, note the numerical value corresponding to the respondent’s answer.
  • Sum or Average Scores: To analyze the data, you can either sum the scores for each respondent to get a total score or average the scores to get a mean score.
  • Interpret Scores: Higher scores typically indicate stronger agreement or a more positive attitude, while lower scores indicate stronger disagreement or a more negative attitude.

What are the Benefits of Using a 7-point Likert Scale?

One of the key benefits of a 7-point Likert Scale is that it provides different degrees (up to 7) of agreement and disagreement

  1. Enhanced Sensitivity: The 7-point scale offers a broader range of response options compared to shorter scales, allowing for increased sensitivity in measuring attitudes or opinions. This added granularity enables researchers to detect subtle variations in participant perspectives.
  2. Midpoint Option: With a neutral midpoint (such as “Neither Agree nor Disagree”), the 7-point Likert Scale provides respondents with an explicit neutral position. This prevents respondents from defaulting to a middle position on shorter scales, encouraging more thoughtful and accurate responses.
  3. Flexibility: The scale accommodates a diverse array of opinions by offering multiple degrees of agreement or disagreement. This flexibility is particularly useful when assessing complex or multifaceted attitudes, allowing respondents to express a range of nuanced opinions.
  4. Statistical Analysis: The 7-point Likert Scale produces ordinal data that lends itself well to statistical analysis. Researchers can apply a variety of statistical techniques to derive meaningful insights and trends from the collected data.
  5. Ease of Interpretation: The scale’s balanced structure makes it straightforward to interpret responses. The progression from strongly disagree to strongly agree is intuitively understood by respondents, reducing the likelihood of confusion or misinterpretation.
  6. Consistency Across Studies: The 7-point Likert Scale is a widely accepted and standardized tool, making it easier to compare results across different studies. This consistency facilitates meta-analyses and allows researchers to build upon existing knowledge coherently.
  7. Time Efficiency: While providing a nuanced view, the 7-point Likert Scale remains concise, making it time-efficient for both researchers and respondents. This balance between depth and brevity is crucial for maintaining participant engagement and data quality.

FAQs

What is the difference between 5-point Likert Scale and 7-point Likert Scale?

A 5-point Likert Scale provides you with up to 5 options in a survey question.

A 7-point Likert Scale offers you 7 different answer options tied to the objective of the survey. Respondents are provided with 7 options each time they come across a question.

How is a Likert Scale different from a rating scale?

A Likert Scale is a visualization design you can use to measure values, perceptions, attitudes, knowledge, and behavioral changes.

This psychometric scale-based tool can effectively enhance your understanding of the market’s perspectives regarding your products or services.

On the other hand, a rating scale you can use to visualize ratings, such as in e-commerce stores.

Wrap Up

Analyzing survey responses for in-depth insights shouldn’t be a hassle. Or even overwhelming to you.

Survey responses are complex and may have textual and numerical data. This requires you to change your strategy during the analysis phase.

A 7-point Likert Scale comes in handy in this phase.

This visualization design is popular among seasoned data visualization experts, especially when extracting actionable insights from survey data.

7-Point Likert Scale: Step by Step Guide (2024)

FAQs

7-Point Likert Scale: Step by Step Guide? ›

A 7 point Likert scale example for an agreement will include options such as; strongly disagree, disagree, somewhat disagree, either agree or disagree, somewhat agree, and agree while 7 point Likert examples for frequency and satisfaction follow the same manner. 1.

What are the 7 response options for a Likert scale? ›

A 7 point Likert scale example for an agreement will include options such as; strongly disagree, disagree, somewhat disagree, either agree or disagree, somewhat agree, and agree while 7 point Likert examples for frequency and satisfaction follow the same manner. 1.

What is a 7 point Likert scale rating? ›

A 7-point Likert Scale is legendary and has been in use since 1932. It offers seven different options to choose from. It provides two moderate opinions along with two extremes, two intermediate, and one neutral opinion to the respondents. Here is an example of a 7-point Likert Scale for frequency.

How do you process a Likert scale? ›

How to write Likert scale survey questions and responses
  1. Determine survey scale. Like we mentioned above, Likert scales are flexible. ...
  2. Write accurate questions. ...
  3. Opt for clear responses. ...
  4. Choose bipolar or unipolar options. ...
  5. Use questions, not statements.

What is the Likert scale from 1 to 7? ›

Some likert scales use a seven-point likert scale with 1 being 'Strongly Agree' and 7 being 'Strongly disagree' (or reversed). In the middle, a neutral statement like 'neither agree nor disagree'.

How to measure 7-point Likert scale? ›

How to score a 7-point Likert Scale?
  1. Assign Numerical Values: Each response option on the scale is assigned a numerical value. ...
  2. Collect Responses: Collect the responses from your survey or questionnaire.
  3. Calculate Individual Scores: For each question, note the numerical value corresponding to the respondent's answer.

What is an example of frequency in 7-point Likert scale? ›

For example: Frequency: Never – Rarely – Sometimes – Always – Often. Quality: Poor – Fair – Good – Very good – Excellent. Likelihood: Extremely Unlikely – Unlikely – Neutral – Likely – Extremely Likely.

Why choose a 7-point Likert scale? ›

The 7-point Likert scale, on the other hand, can probably provide you with the precision you're looking for. By offering more response options, the 7-point scale has the potential to capture better intel overall, which can lead to more effective decision-making and product improvements on your part.

What is the formula for Likert scale? ›

Step 1: For each question on the questionnaire, calculate the total number of responses for each sentiment level (Strongly Disagree, Disagree, Neutral, Agree, Strongly Agree). Step 2: Add the totals, and divide by the total number of respondents: 1 + 0 + 0 + 0 + 5 = 6 / 2 respondents = 3.

What does 7-point scale mean? ›

Your grade point average (GPA) is the average result of all your grades and is calculated on a 7-point grading scale. 7 being the highest (HD), and 0 is the lowest (fail). The GPA calculator can help you determine if you are eligible for scholarships, programs such as Honours or admission to other universities.

How do you format a Likert scale? ›

Likert scales commonly comprise either five or seven options. The options on each end are called response anchors. The midpoint is often a neutral item, with positive options on one side and negative options on the other. Each item is given a score from 1 to 5 or 1 to 7.

How to construct a Likert scale? ›

Decide what you want to measure and keep the question simple. The Likert scale survey question should be specific from your side and for your respondents. Determine and make it completely clear what you want your respondents' opinion about – whether you want to measure their preferences, opinion, or attitudes.

How do you present a Likert scale response? ›

We can use pie or bar charts to capture the different responses to a Likert-type question or statement. Figure 2. Bar and Pie charts used to visualize Likert scale responses. However, the best way to visualize Likert scales is to build a Diverging Stacked Bar Chart.

What is an example of a 7-point Likert scale? ›

7-point Likert scale example for Satisfaction: This scale of measuring satisfaction will offer seven answer options, such as satisfied and dissatisfied as the poles and a neutral option at the midpoint.

Is a 7-point Likert scale continuous? ›

you can also treat it as an interval scale. however, the scale is ordinal, the variable can be assumed or treated as continuous. also if you have 5 items (1 to 5) or seven, it can change how you look at it. a 5-item Likert is ordinal but a 7-item is continuous.

What is the best chart for Likert scale? ›

Histograms of the actual score values are the best way to visualize Likert data—they have two real axes, showing counts by score value or category, so you can parse the visual and understand the results very quickly.

What is the 7-point semantic differential scale? ›

The semantic differential scale is used for measuring the meaning of things and concepts (Snider & Osgood, 1969). Participants indicate where they feel a product or experience lies on a 7-point scale between polar adjectives (e.g., strong-weak, good-bad).

What are the types of response options? ›

Six options:
  • Strongly Agree.
  • Agree.
  • Somewhat Agree.
  • Somewhat Disagree.
  • Disagree.
  • Strongly Disagree.

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